{"id":6905,"date":"2019-03-14T10:23:23","date_gmt":"2019-03-14T10:23:23","guid":{"rendered":"https:\/\/waarborgvastgoed.nl\/?p=6905"},"modified":"2019-05-28T10:50:12","modified_gmt":"2019-05-28T08:50:12","slug":"fluctus-en-brightbird","status":"publish","type":"post","link":"https:\/\/waarborgvastgoed.nl\/en\/verhalen\/fluctus-en-brightbird.html","title":{"rendered":"Fluctus and Brightbird"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">The pleasure of creating together<\/span><\/h1>\n<p><strong>Product development. <i>Where to start<\/i>? Of course, basically with a good idea. What exactly do you want to make? For whom? And what should the user be able to do with it? But also at least as important: what should it look like? Simple questions at first glance perhaps? But bringing together all those pillars \u2013 function, ergonomics and design \u2013 requires great expertise. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">At Zernikelaan 6, in the heart of Zernike Science Park, you will find that knowledge in abundance. Not one but two companies, both driven by a small army of bright minds and bound by a special collaboration: Fluctus and Brightbird.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The directors, Gertjan Drent for Fluctus and Bart Kip for Brightbird, have known each other since their Industrial Design studies in Delft. At the beginning of their careers, they ran into each other at Philips and worked for years on the development of consumer products. And now, in 2019, in addition to being tenants in the same building, they are once again partners in crime.<\/span><\/p>\n<h2><b>Product design<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With Fluctus, Drent is mainly responsible for the technical side of the design process: \u201cClients can come to us for all phases of project development: from an initial idea to the run-up to the first production batch. We start each assignment by looking at the idea with a fresh perspective. What exactly should it be? What functionalities are needed for that? And how can we ensure that it is different from what already exists on the market?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u201cAnd that is where we often step in,\u201d Kip agrees with his neighbor. \u201cAt Brightbird we specialize in distinctive products and product experiences. We are convinced that you should always look for the wow factor. You want consumers to see the product and think &#039;hey wow, what is this? I want that!&#039; And only then: &#039;what does it actually do?&#039; So as a company you really put something on top of it, <\/span><i><span style=\"font-weight: 400;\">exciting design<\/span><\/i><span style=\"font-weight: 400;\"> we call that at Brightbird. But,\u201d Kip emphasizes, \u201cthat appearance must go hand in hand with ease of use: only when there is a perfect balance between functionality and design do you have a top product.\u201d<\/span><\/p>\n<h2><b>1+1=3<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Finding that balance is the core of Kip and Drent&#039;s collaboration. They both have their own assignments and clients, but always turn to each other when an assignment requires it. &quot;The fact that we are in exactly the same location is very convenient,&quot; according to Kip. &quot;If we at Brightbird have doubts about the aesthetics of a technical change, I can just drop by Gertjan&#039;s to discuss in 5 minutes whether the balance between the various pillars is being maintained.&quot; The same applies the other way around. Drent: &quot;Sometimes a design is particularly attractive, but therefore also too small for the technology that simply has to be included. Then we put our heads together until we are both satisfied.&quot;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The two often meet each other and clients in their shared office, which they have single-handedly transformed into an inspiring, practical space. The quote <\/span><i><span style=\"font-weight: 400;\">the pleasure of creating together,<\/span><\/i><span style=\"font-weight: 400;\"> the vision of both men. The space feels airy, dynamic and according to Kip has a surprise in store. What turns out? The gentlemen provided the sparring room with the ultimate gadget with a wow effect: one of the walls turns out to be a <\/span><i><span style=\"font-weight: 400;\">full coverage<\/span><\/i><span style=\"font-weight: 400;\"> whiteboard. If that doesn&#039;t produce out-of-the-box brainstorming sessions!<\/span><\/p>\n<h2><b>Beautiful products<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A great example of a product in which the strengths of Fluctus and Brightbird came together is the &#039;Equestic&#039;; an ingenious equestrian clip for top-level equestrian sports. With the Equestic, riders can monitor the stability of their horse in style. Brightbird designed the model and the brand experience, while Fluctus focused on the practical implementation of the technology. The result is a beautiful clip that is not only rapidly conquering the equestrian market as an innovative product, but also radiates the luxury that suits equestrian sports. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Equestic also stands out internationally: during the prestigious International Design Awards in Los Angeles, the rider clip recently won an award. And not just any award: the Equestic was awarded a gold award in the category <\/span><i><span style=\"font-weight: 400;\">Outdoor and Exercise Equipment<\/span><\/i><span style=\"font-weight: 400;\">. \u201cTogether with the <\/span><i><span style=\"font-weight: 400;\">unboxing<\/span><\/i><span style=\"font-weight: 400;\"> videos of the Equestic on YouTube, this award is an extra confirmation for us that we have achieved a wow effect again.\u201d The Equestic has clearly become a gadget that also exceeds expectations in use!<\/span><\/p>\n<h2><b>Augmented reality<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sustainability also plays an important role in the entire process. For example, by designing products that last a long time and by closely following the development of bio-plastics. At Fluctus, they also work a lot with 3D printers and hyper-realistic CAD computer models in the concept phase: &quot;this way, the customer can see very well what the product will look like and how it will work.&quot; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, it can be even more modern: the latest of the latest is product presentation in <\/span><i><span style=\"font-weight: 400;\">augmented reality<\/span><\/i><span style=\"font-weight: 400;\">. \u201cYes, that is really special technology,\u201d Kip says enthusiastically. \u201cFor example, we recently realized a modular laboratory system in AR for a client. If we had built the entire system as a prototype, that would have been a waste of material and transportation costs. Instead of a real system, we projected the entire system in AR in space. The client could view all the modules in 360 with a special tablet, exactly as the end product should be. As if you were standing with one foot in the future, they almost didn&#039;t believe it.\u201d <\/span><\/p>\n<h2><b>Surrounded by smart people <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With their strength in <\/span><i><span style=\"font-weight: 400;\">engineering<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">design<\/span><\/i><span style=\"font-weight: 400;\">, both companies now fit perfectly with their location. Drent: \u201cWe consciously choose not to be on an industrial estate, but right here in the middle of all the progress and young talent. When asked whether there is room for a third 3D printer, for example, the gentlemen respond laughingly: \u201cthat might be a bit tight. Perhaps it will be necessary in due course to sit down with Waarborg to move within the existing Waarborg portfolio. But for now, we are both in our place here!\u201d<\/span><\/p>\n<p><em>Photos by Mary Jane Photography<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The pleasure of creating together Productontwikkeling. Where to start? Natuurlijk in de basis met een goed idee. Wat wil je precies maken? Voor wie? En wat moet die gebruiker er vervolgens mee kunnen doen? Maar ook minstens zo belangrijk: hoe moet dat er ongeveer uit komen te zien? Simpele vragen zo op het eerste gezicht [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-6905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-verhalen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fluctus en Brightbird - Waarborg Vastgoed<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fluctus en Brightbird - Waarborg Vastgoed\" \/>\n<meta property=\"og:description\" content=\"The pleasure of creating together Productontwikkeling. Where to start? Natuurlijk in de basis met een goed idee. Wat wil je precies maken? Voor wie? En wat moet die gebruiker er vervolgens mee kunnen doen? Maar ook minstens zo belangrijk: hoe moet dat er ongeveer uit komen te zien? 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